Home > Social Media > Social Media Strategy Step 1 – Purpose

Social Media Strategy Step 1 – Purpose


Do you have a social media strategy for your company yet?  Well of course you do, almost every company in America (well and the world for that matter) has a social media strategy whether they want one or not.  By now you have set up a Fan Page on Facebook, and possibly a twitter account, but why.

So what is your purpose for engaging in social networks and opening a two way dialog with your customers, vendors and even competitors.

There are lots of good reasons to to set up an account on these and potentially other social networks, but the only wrong reason is because “everyone else” is doing it.

Establishing your purpose is key to having a successful social media strategy.  Start with asking yourself some simple questions:

  1. Do you want to engage existing customers or find new ones?
  2. Do you want to educate or entertain?
  3. Who will be your voice?  Is it a person or persona, or should it be simply the voice of the “Company”.
  4. What benefits are you looking for?

Reduce customer service costs
Increase sales
Drive media impressions

The key in driving purpose is understanding that like all marketing strategies, social media is not one size fits all.  Who do you want to talk to, what do you want to say, how do you want to say it and what do you hope to gain?  Answer these simple questions and you are ready for the next step in your networking strategy…  Presence

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