Home > E-commerce, Social Media > 2010 the Year of Commerce on Social Media

2010 the Year of Commerce on Social Media

We attended a panel discussion tonight put on by the Social Media Club of San Francisco / Silicon Valley.  The topic was 2010 a Social Media Odyssey.  The panel made a series of predictions about what 2010 would hold for Social Media.

It is no surprise that the panel agreed that it will be the year that business “figures out” what to do with social media, after all 91% of the Inc. 500 use social media as part of their marketing strategy.  What is also not too surprising is that none of the panelists agreed on what that means. Well mark your calendars my friends, tonight I add my own prediction to what will happen in 2010 in social media.  2010 will be the year of commerce on social media.Facebook already sells north of $40 million in virtual goods.  Yes $40 million in premium pokes, virtual hugs and animals for your farm (yes all virtual).  It is not such a leap to imagine that people will be buying real goods soon.  They already are on our clients ifanstores, but I believe it is going to be a breakthrough year for commerce.My prediction is that social media will generate $400 million in sales of actual products.  Shopping is already a popular and social activity, but until now shopping online has always been a solitary activity.  Social media changes that.  It offers an environment where people can discuss their discoveries and share their style. So I have made my bold statement, $400 million in sales, within the 4 walls of social media.  What about you, what is your prediction for 2010?

Categories: E-commerce, Social Media
  1. January 25, 2010 at 9:48 pm

    The future appears to be very bright for sales ‘within the 4 walls of social media’. It could be higher depending on how quickly Milyoni gets accepted and used by F1000 firms in the automotive, travel and financial services marketspaces.

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