Home > E-commerce, Social Media > Social Media Strategy Part II – Presence

Social Media Strategy Part II – Presence


Presence is all about the passion factor.  Engaging your fans in a way that inspires comment, commitment and commerce.

Passion and personality is what makes the difference between a member community and a website. 

But how do you build a connection with your fans and followers? 

  • First, create a voice – Have something to say, a point of view and a story.
  • Second, be sincere – share your vision and mission. 
  • Third, don’t be afraid – Promote your product and/or service, after all you are a business. 

Polls show that consumers do not want to be “sold” on social networks, but the same polls show that people want promotions and special offers when they sign up to be a Fan on Facebook. 

The final secret to Presence on Social Media, is that it is not static.  It is not a one way street where you can push a message and assume it will be received.  You will get feedback and you will get fallout, but if you listen, and learn, and love what you are doing, you will create a large and lively base that will help you build your business and benefit your brand.

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