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Keep Checkout Simple

There are recent industry reports that put shopping cart abandonment rates at anywhere from 20% to 50%.  There are a lot of cases, but the cart checkout processes just takes too long. We are requiring too many clicks and involve too many requests for non-essential information. Shoppers get distracted, impatient and distressed. They lose interest, leave the site, or simply take a detour to shop and research at another online store. The result is a huge lost revenue opportunity. Here are a couple of interesting statistics regarding the checkout process:

  • According to Forrester Research, the average shopping cart abandonment rate among online retailers is 36 percent.
  • 38 percent of online users do not buy online because they have to register with a site before purchasing. (source: Forrester)

One way to decrease cart abandonment is to not require the customer or the fan to create an account. You should give them the option of creating an account. With Facebook we do know about your fan that turns into your customer. This can be done very easily in Milyoni’s iFanStore by completing the following steps:

First login to the iFanStore Manager and go to Cart Setting >> Global Cart Settings and select Order / Cart Settings.

Scroll down to “Allow Create Account” and select “Allow user to decide” or “No” and click save at the bottom of the page.

We suggest only forcing customer to create an account only if it is absolutely necessary for your business. You’ll be doing yourself and your customers a favor by giving them the power!


Categories: E-commerce
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