Home > E-commerce, Social Media > Social Media Strategy Part IV: Purchase

Social Media Strategy Part IV: Purchase


Congratulations, you have your page set up on facebook and an account on twitter. You have created content that is entertaining, educational and engaging. You have acquired thousands of fans and followers, and you are building brand awareness and customer loyalty.

All great accomplishments for your social media strategy, but is it worth it?  That is the big question, does all the time and money that you have put into Facebook and Twitter really pay off? And how can you truly drive incremental revenue from these emerging platforms.

Many organizations use promotion codes and intelligent URL’s to track fans and see if they are converting into customers. Milyoni provides a much more effective approach. By implementing an ifanstore from Milyoni, you can convert your fans directly into consumers and viral promoters.

There is a fine balance between providing the product information and special offers that people are looking for when they “like” your page, and being perceived as spamming their walls.

Here are 3 strategies for successfully driving commerce through your social media strategy:

  1. Be Special: The offers you promote do not necessarily need to be deep discounts, but they should be unique to your audience on Facebook. Exclusive products, early introductions and limited time offers do a great job of driving consumer engagement.
  2. Be Consistent: Make product posts at the same time every day / week. We have been promoting #FacebookFridays as the day to do promotional posts, but pick whatever schedule works for your customers and stick with it.
  3. Be Conversational: Posts that are entertaining, educational and engaging create loyal and enthusiastic fans. Connecting those posts that link directly to your store within Facebook will create the best opportunities for commerce.

The Milyoni ifanstore seamlessly enables exactly these kinds of interactions within facebook. Also, by reducing the friction to checkout and keeping your customers in Facebook, we have seen conversions as much as 50% higher than sending them to an external website.

To find out more techniques for driving purchases through social media, contact us at www.milyoni.com.

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