Home > E-commerce, Friends, Social Media > Fast Company Highlights How the NBA Effectively Uses Social Media to Connect with Fans

Fast Company Highlights How the NBA Effectively Uses Social Media to Connect with Fans


To appropriate a catchphrase from the just-retired NBA troublemaker Rasheed Wallace: “Ball don’t lie.” According to the website Sports Fan Graph, the NBA has more than 6.7 million combined Facebook fans and Twitter followers, slam-dunking the almighty NFL’s 2.5 million and absolutely posterizing MLB’s measly 1.1 million. “Sports are communal experiences,” says Melissa Rosenthal Brenner, the NBA’s VP of marketing, in explaining why the league has been so active in social media. “This is a large cross-departmental effort, not an intern in a back room.”

http://www.fastcompany.com/magazine/150/give-and-go.html

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