Home > Friends > Showtime for F-Commerce: Dexter’s Valentine’s Day Wall-Store

Showtime for F-Commerce: Dexter’s Valentine’s Day Wall-Store


Blood is what you’d expect to find on the wall of Miami’s favourite blood splatter analyst, but now there’s a store, a ‘Wall-Store’.  CBS’s Showtime is doing pop-up retail in Facebook, with a ‘Wall-Store‘ selling select Dexter-branded Valentine’s Day gifts (click ‘just Dexter’ in the Facebook new feed to see the wall store).

Facebook Wall-Stores (also known as ‘news feed stores’) are an interesting viral variation to ‘traditional’ Facebook ‘Tab Stores‘ (Cartoon Network) or ‘Page Stores‘ (ASOS).  They are shareable stores that appear in news feeds, often selling just a few products.  Buy something or like something from a wall-store and the store is syndicated to also appear in your friends’ news feeds; i.e. on what they experience as Facebook’s front page.  Smart move Showtime. The Dexter Wall-Store, run on Milyoni software (and branded ‘Instant Showcase’), allows users to complete transactions – in this case with five clicks – without ever leaving the wall.  Read more…

By Paul Marsden, Social Commerce Today

 

Advertisements
Categories: Friends
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: