Archive for the ‘Social Media’ Category

F-Commerce Meets Consumer Powered Conservation

July 26, 2011 Leave a comment

Milyoni, and Wildlife Works, last week announced the launch of a new retail model that uses the power of Facebook to enable consumers to offset their travel, home use and personal lifestyle events that contribute to global warming. The Milyoni-powered Wildlife Works Facebook store-front allows consumers to easily offset their carbon footprints as well as purchase carbon neutral apparel.

CEO of Milyoni, John Corpus explained, “We are especially proud to work with a company that is reducing emissions and doing something socially and environmentally impactful on a global scale.”

Founded in 1997, Wildlife Works Inc. serves the environment having built a low-emissions factory in rural Kenya to create jobs and alternatives to deforestation. They also allow consumers to compensate for their own emissions by purchasing carbon credits through the REDD (Reducing Emissions from Deforestation and Degradation) program. These credits go toward projects that seek to reduce emissions, preserve the environment and aid impoverished communities.

For the first time, Wildlife Works’ carbon neutral apparel and carbon credits will be available on Facebook through Milyoni’s F-Commerce application. This allows Facebook users to spread awareness about the cause using familiar Facebook tools like the Newsfeed and will allow them to encourage their friends to get involved. Wildlife Works CEO Mike Korchinsky explained, “Offering out products within Facebook will exponentially expand our market, and more sales mean more rural African job creation–the essence of Wildlife Works’ conservation strategy.”


A Social Media Celebration

July 1, 2011 Leave a comment

Just a few days before commemorating Independence Day, the business world celebrates a slightly newer revolutionary holiday. Yesterday was Social Media Day, created to observe the importance of social media in the business world and in consumer life. Today we celebrate social media’s impact.

Companies like Lululemon Athletica are showing support for this advance in technology by posting Facebook photos of Twitter, Facebook and YouTube inspired cupcakes.

The rest of the world is celebrating by staying connected and staying social. According to Mashable the new celebration has accumulated “1,419 Meetups with more than 8,500 attendees on six continents.” Apparently, those in all corners of the globe are hopping on the social media bullet train.

Over the last few years, business has become more and more social. Facebook, Twitter and more recently, f-commerce have forever changed the way consumers consume and the way marketers market. Instead of traditional marketing campaigns, companies are making the shift to market on social sites and taking advantage of the fact that people are natural endorsers. If they love a product they will tell their friends. Social media gives happy consumers a platform from which to endorse their favorite products and share them with their networks. The effects are viral.

More changes are head with the emergence of f-commerce by bringing retail, movies and even live concerts to the social scene.

Happy Social Media Day!

Categories: Social Media

Milyoni Forges Strategic Partnership with Punktilio to Create Milyoni UK

January 19, 2011 Leave a comment

Partnership with Punktilio will bring Milyoni’s Social Commerce solution to merchants in Europe seeking to tap into the explosive growth of Facebook


Milyoni announces a strategic partnership deal with leading London-based social media agency Punktilio, whose Milyoni UK will be a division of Punktilio and will sell, service and support Milyoni’s Conversational Commerce™ in UK & Europe.   Current and new customers of Punktilio will now get local expertise and support on deploying a store within Facebook and innovative Social Merchandising tools available only from Milyoni.  Milyoni UK will make the process of buying, deploying and operating Conversational Commerce® more convenient for European based companies.

Read More…


Miami HEAT Launches Facebook Store Powered by Milyoni

December 15, 2010 1 comment

First NBA Team to deploy Conversational Commerce™ to bring exclusive offers and promotions to their fan base through Facebook

Milyoni  announces the successful launch of SHOP HEAT from the Miami HEAT. The Miami HEAT will use this new Facebook commerce application during this holiday season and beyond to deliver exclusive offers and promotions to their over 600,000 loyal followers on Facebook. The launch of the store includes a “12 Days of HEAT” campaign for the holiday season.

Read more, WSJ… All the Buzz is at Under the Radar

November 10, 2010 Leave a comment

With press coverage from, The Wall Street Journal and – this year’s UTR conference surpasses its anticipated buzz.

Milyoni was chosen as a presenter and our very own CEO John Corpus will be leading the charge.

Leading up to Under the Radar, the Dealmaker Media team interviewed approximately 150+ startups to identify trends and filter through applicants to select a small group of presenting companies to hit the stage.

In the past 3 years alone, companies they hand-picked to present at Under the Radar have leveraged the experience and the contacts they met to seal deals with customers, partners and investors.  Hosted by Dealmaker Media, Under the Radar is a conference series and a blog profiling early-stage innovation, showcasing emerging startups and identifying trends.

This year’s conference will look at how retailers, brands and media companies are looking to improve their customer relationship and engagement levels via mobile tech and tools.

Stay tuned with special tweets and blog posts from the conference…!

Thomvest Ventures Has a New Website

November 9, 2010 Leave a comment

Their founding members have over 60 years of combined expertise in venture capital investing. Their new group has diverse talents, from operating businesses to deep domain expertise in marketing, business development, finance, and legal.

Thomvest has been an invaluable partner in helping us build Milyoni into one of the leading facebook apps for social commerce. They understand social media and have gone above and beyond on our behalf, helping us create partnerships and customer relationships via their network.” John Corpus, Milyoni CEO

Check out their new website here.


Fast Company Highlights How the NBA Effectively Uses Social Media to Connect with Fans

November 1, 2010 Leave a comment

To appropriate a catchphrase from the just-retired NBA troublemaker Rasheed Wallace: “Ball don’t lie.” According to the website Sports Fan Graph, the NBA has more than 6.7 million combined Facebook fans and Twitter followers, slam-dunking the almighty NFL’s 2.5 million and absolutely posterizing MLB’s measly 1.1 million. “Sports are communal experiences,” says Melissa Rosenthal Brenner, the NBA’s VP of marketing, in explaining why the league has been so active in social media. “This is a large cross-departmental effort, not an intern in a back room.”