Posts Tagged ‘Facebook’

Facebook E-Commerce: A Look At Facebook Shopping Carts

August 19, 2010 1 comment

Facebook pages can be quite a dynamic location for your brand and now there is a growing push towards monetizing pages from within Facebook. By utilizing shopping cart software built exclusively for Facebook, retailers can now sell products right on their Facebook pages – no need for users to ever exit

Milyoni’s iFanStore is one of the highest profile Facebook commerce apps, and packs a great deal of shopping features into a Facebook application. iFanStore is currently used by some of the larger names in commerce, from the NBA to the UFC to the Onion this cart has fit their Facebook commerce needs.

Facebook E-Commerce: A Look at Facebook Shopping Carts


Milyoni announces the Instant Showcase and Multi-Media Promotions to its Facebook Store Application

August 4, 2010 Leave a comment

The leader in Social Commerce offers online merchants two new social merchandising tools to engage fans and facilitate purchase

Milyoni, Inc., the leader in Social Commerce, announces two new social merchandising tools in its popular Conversational Commerce™ solution.  The Instant Showcase allows users to conveniently purchase select products directly from the Facebook wall. The Multi-Media Promotions solution allows merchants to use audio and video promotions to engage fans and link them to their Facebook store.   Both products will help merchants convert their growing Facebook fan base into paying customers and viral promoters.

Milyoni has the largest Social Commerce Network of over 6.5 million fans, and over 30 merchants have selected Milyoni as their provider of Facebook Commerce including The NBA, The Onion, UFC, and John Elway. In addition to the iFanStore, which allows users to purchase products without ever leaving Facebook, Milyoni is providing merchants with an expanding suite of innovative social merchandising tools including Instant Showcase and Multi-Media Promotions.

The Instant Showcase allows merchants to select 3 to 5 products from their store catalog and post them to the wall of their fans on Facebook.  Users can flip through the product, select, and submit payment without ever leaving their wall. It’s the fastest and most convenient way to buy on Facebook. Instant Showcase is exclusively available from Milyoni and will be available for Milyoni merchants to deploy in September 2010.

“Through Milyoni’s Instant Showcase, we can highlight to our Facebook community a few of our wonderful, meaningful, artisan-made green jewelry and accessories” Said Rob Favole, CEO of Elegant Roots “Our fans need not leave the Wall to make a purchase. The conversation continues uninterrupted.”

Multi-Media Promotions give merchants the ability to create product posts on the wall of their fans on Facebook that include audio or video attachments.   Multi-Media Promotions allows users to link directly back to product or product categories and complete the purchase without ever leaving Facebook.  Multi-Media Promotions is exclusively available from Milyoni and is available now for Milyoni customers that purchase the Express Plus, Premium, or Enterprise Edition of the iFanStore.

“Conversational Commerce™ remains the most innovative Facebook app for merchants on the market” said David Raycroft, co-founder and VP of Product Management at Milyoni.  “Social Merchandising tools like Instant Showcase and Multi-Media Promotions will keep our customers on the forefront of Social Commerce.”

To learn more about Milyoni, Conversational Commerce™, or the latest innovations in Social Merchandising please visit us at or

About Milyoni

Milyoni, Inc., based in the San Francisco Bay Area, is the developer of a new Facebook app that marries social networking with ecommerce.   With over 500 million users and the number one destination on the web, Facebook offers a new opportunity to extend customer loyalty and increase revenue.   Milyoni has seized the opportunity by creating the first shopping cart that operates entirely within Facebook and enhanced it with features that makes shopping seamless to the social experience.  We call it Conversational Commerce® and it delivers the best ROI in social media.  Milyoni iFanStore and Social Merchandising tools reach over 6.5 million fans from several customers including the NBA, UFC, HBO, The Onion, John Elway, Equator Coffees, Cowgirl Creamery and more. Visit us at []

500 Million People and Growing. The Facebook Conversation turns to Commerce

July 26, 2010 1 comment

This is a FREE informational webinar. The presenters include Practical eCommerce Social Media Director Paul Chaney, and David Raycroft, Co-Founder and VP of Product Management, Milyoni.

Please join us for this free, educational webinar “500 Million People and Growing. The Facebook Conversation turns to Commerce” – Learn how to Sell on Facebook on Tuesday, Sept 7, 2010 from 3:00 PM to 4:00 PM Eastern.

Register Here ->

This webinar is sponsored by Milyoni, the leading Facebook application for ecommerce, helping merchants sell on Facebook in socially acceptable ways.

In this webinar, you will learn:

  • Why online merchants should consider selling within Facebook
  • What are the options for social commerce
  • That Social Commerce is not about Shopping, its about initiating and engaging in Conversations
  • The unique dynamics about selling within Facebook – timing, pricing, product mix, etc.

About the Moderator

Paul Chaney

Paul Chaney

Paul Chaney is the author of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media. He’s a longtime contributor to Practical eCommerce, and he’s a sought-after speaker, consultant and all-around Internet marketing guru.

About the Presenter

David Raycroft

David Raycroft

David Raycroft is the Co-Founder and VP of Product Management for Milyoni. David has over 20 years of experience in the retail and technology industries.  He specializes in online commerce solutions and has worked for major retailers including Williams Sonoma, Mervyns, Cabela’s and JC Penny’s.   David provides online merchants with the most innovative commerce solutions for social networks.

500 Million People and Growing. The Facebook Conversation turns to Commerce.

Facebook is the 3rd largest country in the world

July 24, 2010 Leave a comment

Facebook recently announced that they have exceeded half a billion members.

That makes them the third largest country in the world behind China and India.

It seems obvious that with a population that large, Facebook would be a great place to open a store.  Just as expanding your retail presence into a new country requires understanding the unique nature of the community, applying the appropriate marketing techniques and creating a relevant merchandise assortment, your approach to retail in Facebook requires a unique approach.

That unique approach is Conversational Commerce™ from Milyoni. Conversational Commerce™ is the art and science of commercial opportunities for your fans without disrupting the community you are building.

The Art of Conversational Commerce™ is building engaging content using a variety of media including Photos, Video and Music. Engaging posts follow the E3 rule. Make them Entertaining, Educational or Enticing.

The Science of Conversational Commerce™ is the proprietary tools that Milyoni provides to connect your engaging posts directly to a purchase opportunity. If you would like to learn more about bringing a seamless commerce experience to your fans and converting them into consumers and viral promoters, please click here for more information.

Social Media Strategy Part IV: Purchase

May 29, 2010 Leave a comment

Congratulations, you have your page set up on facebook and an account on twitter. You have created content that is entertaining, educational and engaging. You have acquired thousands of fans and followers, and you are building brand awareness and customer loyalty.

All great accomplishments for your social media strategy, but is it worth it?  That is the big question, does all the time and money that you have put into Facebook and Twitter really pay off? And how can you truly drive incremental revenue from these emerging platforms.

Many organizations use promotion codes and intelligent URL’s to track fans and see if they are converting into customers. Milyoni provides a much more effective approach. By implementing an ifanstore from Milyoni, you can convert your fans directly into consumers and viral promoters.

There is a fine balance between providing the product information and special offers that people are looking for when they “like” your page, and being perceived as spamming their walls.

Here are 3 strategies for successfully driving commerce through your social media strategy:

  1. Be Special: The offers you promote do not necessarily need to be deep discounts, but they should be unique to your audience on Facebook. Exclusive products, early introductions and limited time offers do a great job of driving consumer engagement.
  2. Be Consistent: Make product posts at the same time every day / week. We have been promoting #FacebookFridays as the day to do promotional posts, but pick whatever schedule works for your customers and stick with it.
  3. Be Conversational: Posts that are entertaining, educational and engaging create loyal and enthusiastic fans. Connecting those posts that link directly to your store within Facebook will create the best opportunities for commerce.

The Milyoni ifanstore seamlessly enables exactly these kinds of interactions within facebook. Also, by reducing the friction to checkout and keeping your customers in Facebook, we have seen conversions as much as 50% higher than sending them to an external website.

To find out more techniques for driving purchases through social media, contact us at

Social Media Strategy Part III – Participation

April 26, 2010 Leave a comment

How do you measure fan engagement?  Or maybe the better question is “do” you measure fan engagement?

The level to which your fans engage with your brand is a clear indicator of how effectively you are at using social media to promote your brand, your products and your messages.

The number of comments, wall posts and likes all drive the “Passion Factor” that leads to strong customer engagement.

This also helps to determine the type of content, the effectiveness of your voice and the relevance of your message.  Do your customers flock to funny videos, but miss your marketing messages?  Are the inspirational quotes from the CEO strongly retweeted, but your best 140 character discount offer dissipates into the twitterverse (or most likely the other way around).

Understanding what resonates with your customers, fans and followers is critical to not only ensuring strong participation, but more importantly it inspires the viral promotion of your brand.

We have found that there are 3 I’s that draw a million eyes eagerly and often:

  • Interest – the content you provide must be relevant to the fans you have attracted.  Context and timeliness are critical to keeping fans engaged.  If people have signed up to get discounts and special offers, they are not going to be impressed with polls and company pictures.
  • Integrity – the posts, content and messages must be sincere.  The quality of the content is critical.  When you post pictures use high quality artwork.  Provide links that encourage social activities and sharing.  Your customers have shown enough enthusiasm to follow your presence and that should be rewarded with respect and relevance.
  • Individuality – A voice, a spirit, a character that captures the essence of your purpose and your presence on Facebook, Twitter or any other member community in which you are engaged.  Social networks are people connecting with people, even when the people are a multi-billion dollar corporation, a local shop or anything in-between.

There is nothing wrong with marketing your products, your brand and your company.  And when you do it with Interest, Integrity and Individuality you will create a passion factor that will keep your customers coming back for more.

Social Media Strategy Part II – Presence

April 11, 2010 Leave a comment

Presence is all about the passion factor.  Engaging your fans in a way that inspires comment, commitment and commerce.

Passion and personality is what makes the difference between a member community and a website. 

But how do you build a connection with your fans and followers? 

  • First, create a voice – Have something to say, a point of view and a story.
  • Second, be sincere – share your vision and mission. 
  • Third, don’t be afraid – Promote your product and/or service, after all you are a business. 

Polls show that consumers do not want to be “sold” on social networks, but the same polls show that people want promotions and special offers when they sign up to be a Fan on Facebook. 

The final secret to Presence on Social Media, is that it is not static.  It is not a one way street where you can push a message and assume it will be received.  You will get feedback and you will get fallout, but if you listen, and learn, and love what you are doing, you will create a large and lively base that will help you build your business and benefit your brand.