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Posts Tagged ‘Strategy’

Milyoni announces the Instant Showcase and Multi-Media Promotions to its Facebook Store Application

August 4, 2010 Leave a comment

The leader in Social Commerce offers online merchants two new social merchandising tools to engage fans and facilitate purchase

Milyoni, Inc., the leader in Social Commerce, announces two new social merchandising tools in its popular Conversational Commerce™ solution.  The Instant Showcase allows users to conveniently purchase select products directly from the Facebook wall. The Multi-Media Promotions solution allows merchants to use audio and video promotions to engage fans and link them to their Facebook store.   Both products will help merchants convert their growing Facebook fan base into paying customers and viral promoters.

Milyoni has the largest Social Commerce Network of over 6.5 million fans, and over 30 merchants have selected Milyoni as their provider of Facebook Commerce including The NBA, The Onion, UFC, and John Elway. In addition to the iFanStore, which allows users to purchase products without ever leaving Facebook, Milyoni is providing merchants with an expanding suite of innovative social merchandising tools including Instant Showcase and Multi-Media Promotions.

The Instant Showcase allows merchants to select 3 to 5 products from their store catalog and post them to the wall of their fans on Facebook.  Users can flip through the product, select, and submit payment without ever leaving their wall. It’s the fastest and most convenient way to buy on Facebook. Instant Showcase is exclusively available from Milyoni and will be available for Milyoni merchants to deploy in September 2010.

“Through Milyoni’s Instant Showcase, we can highlight to our Facebook community a few of our wonderful, meaningful, artisan-made green jewelry and accessories” Said Rob Favole, CEO of Elegant Roots “Our fans need not leave the Wall to make a purchase. The conversation continues uninterrupted.”

Multi-Media Promotions give merchants the ability to create product posts on the wall of their fans on Facebook that include audio or video attachments.   Multi-Media Promotions allows users to link directly back to product or product categories and complete the purchase without ever leaving Facebook.  Multi-Media Promotions is exclusively available from Milyoni and is available now for Milyoni customers that purchase the Express Plus, Premium, or Enterprise Edition of the iFanStore.

“Conversational Commerce™ remains the most innovative Facebook app for merchants on the market” said David Raycroft, co-founder and VP of Product Management at Milyoni.  “Social Merchandising tools like Instant Showcase and Multi-Media Promotions will keep our customers on the forefront of Social Commerce.”

To learn more about Milyoni, Conversational Commerce™, or the latest innovations in Social Merchandising please visit us at www.milyoni.com or www.facebook.com/milyoni.

About Milyoni

Milyoni, Inc., based in the San Francisco Bay Area, is the developer of a new Facebook app that marries social networking with ecommerce.   With over 500 million users and the number one destination on the web, Facebook offers a new opportunity to extend customer loyalty and increase revenue.   Milyoni has seized the opportunity by creating the first shopping cart that operates entirely within Facebook and enhanced it with features that makes shopping seamless to the social experience.  We call it Conversational Commerce® and it delivers the best ROI in social media.  Milyoni iFanStore and Social Merchandising tools reach over 6.5 million fans from several customers including the NBA, UFC, HBO, The Onion, John Elway, Equator Coffees, Cowgirl Creamery and more. Visit us at http://www.milyoni.com [milyoni.com]

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Top 10 Tweet Types

July 16, 2010 1 comment

140 characters doesn’t seem like much, but if you are tweeting on behalf of your company or brand, it can be difficult to come up with fresh content on a regular basis.

Here is our top 10 list of updates to mix and match to help drive high engagement and build followers.

    1. RT (ReTweets): This is a great way to build followers. Retweeting someone is a great way to get them to follow you.
    2. Quotes / Jokes: As long as they represent the brand and image you want to promote.
    3. Company info (new features, clients, etc.): After all, that why someone started to follow you in the first place.
    4. Articles: Newsletters and blogs can be a great source for industry information.
    5. Facts / Stats: Everybody loves a quick sound bite of a stat. These are the most frequently shared offline as well as online.
    6. Conversational @ replies: This builds the feeling of community and reminds your followers that there is a person behind the brand.
    7. Questions / Polls: Almost as reliable as stats for driving engagement and sharing.
    8. Favorites: Sometimes the best information has nothing to do with business. Sharing interests like music, charities, etc. also builds the personal connection.
    9. Giveaways / Special Offers: We have a winner, the number 1 way to attract new followers and drive high engagement/
    10. Customers / Clients / Partners: All great sources of content and retweets. You are following all of yours aren’t you?

      What are your favorite types of Tweets?

      Social Media Strategy Part II – Presence

      April 11, 2010 Leave a comment

      Presence is all about the passion factor.  Engaging your fans in a way that inspires comment, commitment and commerce.

      Passion and personality is what makes the difference between a member community and a website. 

      But how do you build a connection with your fans and followers? 

      • First, create a voice – Have something to say, a point of view and a story.
      • Second, be sincere – share your vision and mission. 
      • Third, don’t be afraid – Promote your product and/or service, after all you are a business. 

      Polls show that consumers do not want to be “sold” on social networks, but the same polls show that people want promotions and special offers when they sign up to be a Fan on Facebook. 

      The final secret to Presence on Social Media, is that it is not static.  It is not a one way street where you can push a message and assume it will be received.  You will get feedback and you will get fallout, but if you listen, and learn, and love what you are doing, you will create a large and lively base that will help you build your business and benefit your brand.

      Social Media Strategy Step 1 – Purpose

      January 4, 2010 Leave a comment

      Do you have a social media strategy for your company yet?  Well of course you do, almost every company in America (well and the world for that matter) has a social media strategy whether they want one or not.  By now you have set up a Fan Page on Facebook, and possibly a twitter account, but why.

      So what is your purpose for engaging in social networks and opening a two way dialog with your customers, vendors and even competitors.

      There are lots of good reasons to to set up an account on these and potentially other social networks, but the only wrong reason is because “everyone else” is doing it.

      Establishing your purpose is key to having a successful social media strategy.  Start with asking yourself some simple questions:

      1. Do you want to engage existing customers or find new ones?
      2. Do you want to educate or entertain?
      3. Who will be your voice?  Is it a person or persona, or should it be simply the voice of the “Company”.
      4. What benefits are you looking for?

      Reduce customer service costs
      Increase sales
      Drive media impressions

      The key in driving purpose is understanding that like all marketing strategies, social media is not one size fits all.  Who do you want to talk to, what do you want to say, how do you want to say it and what do you hope to gain?  Answer these simple questions and you are ready for the next step in your networking strategy…  Presence